sanja design

Visual guidelines – Digital Creative Industries & Beyond

Unifying a project's scattered visuality into a simple guidelines PDF

The Digital Creative Industries and Beyond project (DCIB) provides a platform for strengthening collaboration and co-development within the digital and creative sectors.

I helped them to unify their visual identity, which was already very colorful & creative, but a little scattered.

Together, we crystallized the vision into a cohesive look, which I compiled in the Graphic Guidelines:

  • A vibrant colour palette with lilac and bright secondary shades
  • Clear, easy-to-use typography
  • A multipurpose hexagon element
  • A library of eye-catching texture backgrounds

I also crafted example posts to show how these elements come together in practice.
DCIB has followed the guidelines and succesfully created eye-catching content on their LinkedIn page.